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As we all know that the most powerful advertising campaigns are perhaps online, TV or radio advertising, but these types of advertising method cost the company a lot of money and sometimes, for small and medium enterprise, it is really difficult to find huge budget to support the advertising, so they will have to find the method that effective but economy.
The reason why using T-shirt is effective and economy is that T-shirt is something that people usually use in every day life and the price is quite cheap then all of them can afford. It would be better if you could give advertising T-shirt for free, which will help to distribute your brand awareness very quickly.